The Evolution of Casino Loyalty Programs
Gaming membership programs have altered the way participants interact with gambling venues. At first designed to compensate repeated visitors, these programs have progressed substantially during the decades. In accordance to a 2023 study by the American Gaming Association, approximately 80% of casino patrons take part in a certain type of reward scheme, highlighting their importance in guest satisfaction. One notable individual in this progression is Jim Murren, the former CEO of MGM Resorts International, who held a pivotal role in